Luxury items tend to be sensitive to a person’s income or wealth, meaning that as wealth rises, so do purchases of luxury items. But, how does one determine how much purchase capacity the consumer has or would a consumer purchase the luxury items that are sold by you? Keep your thoughts at ease, to answer all our qualms, let us know about Roshin Abdul Rahman, who is one of the top merchants of luxury in the world.
Roshin Abdul Rahman is the founder of Officina Italiana, a multi-brand store that sells high ends Italian fashion like designer bags, wallets, hats, phone accessories, cigar accessories, watch accessories and so on. It operates through Milano (Italy), Mumbai and Dubai and is a destination for unique, rare and niche fashion accessories for men & women. The brands are curated with the finest care and all their products are crafted by talented artisans in Italy.
Post the COVID-19 crisis, the global market for Luxury Goods estimated at US$242.8 Billion in the year 2022, is projected to reach a revised size of US$296.9 Billion by 2026, growing at a Compound Annual Growth Rate (CAGR) of 4.8% over the analysis period. As majority of the establishments struggle to break into the market, multi-brand stores like Officina Italiana continue to soar to incredible heights; all due to the perfect brand strategies applied by Roshin Abdul Rahman.
Serial Entrepreneur and Brand Strategist – Rosin Abdul Rahman has a deep understanding of digital advertising media. This takes work and research to learn. According to him, the best way to start is to dive in. He stresses on the fact that Social media for luxury brands is an ever-changing landscape, but each brand gets to change their chunk of that landscape in ways that work best for it. So, it’s very crucial to have social media presence.
The burning question is-“Does social media work for luxury brands?” Roshin Abdul Rahman is quoted as saying,” Yes, Off course! But only if you know how to make it work! When a brand uses social media, people tend to like that brand more and it’s becoming almost impossible for luxury brands to resist the pull of social media.”
According to Roshin Abdul Rahman, social media marketing for luxury brands is different to marketing an average brand for one main reason: Luxury brands are different to everyday products. They exude exclusivity, craftsmanship, heritage and the higher prices signal superior quality. As such, Roshin’s social media marketing strategy revolves around creating an exclusive lifestyle focusing on creating a value-added customer experience based on brand storytelling. Roshin Abdul Rahman has garnered more than 19.5K followers over his Instagram handle within a short span of time! And Why Not! He pays special attention to creating content that’s entertaining, current and stimulates engagement with his audience. Being an Influencer himself, he strikes a chord with his audience and Posts stories and reels for grabbing attention and showcasing the lifestyle his brand.
Roshin Abdul Rahman has faced a lot of challenges in his life and career and this has made him a man with humility. Let us know a bit more about him. At the age of 15, Roshin took a hard look at his life and realized his future lay in the world of luxury goods and high-end fashion.
After completing his diploma in Fashion Designing from JD Institute of Fashion Technology, Roshin took the hard decision of leaving his friends and family and traveled to Milan, the world’s fashion capital where he began his education in Fashion Marketing at the renowned Istituto Europeo di Design. This would be the launching point for his broad and storied career in fashion.
Shortly after graduation, Roshin began work at WGSN as a Business Development Manager. As the world’s most influential fashion trend forecasting company, this provided an incredible opportunity for Roshin to learn how the fashion industry evolves. The experience also led him across Italy, meeting and working with luxury brands (in everything from first-line production, to customer-facing retail).
Driven by his wealth of experiences and skills, Roshin then left Italy and traveled to Dubai where he started a wildly successful high-end menswear magazine. This proved to be the perfect match for his unique blend of digital marketing skills and experience in luxury goods. After spending three years in building the magazine, Roshin decided it was time to use this unique skillset elsewhere— luxury marketing.
Today, you’ll find Roshin just as deeply involved in luxury marketing and fashion goods. Using the experience he’s gained from working with the world’s top luxury brands—think Gucci, Prada, Versace, Ferrari—Roshin founded Luxury Marketing Co., to fill the gap in the market for a modern marketing agency with a unique skillset of digital marketing and luxury. Luxury Marketing Co. is a consulting company for fashion and luxurious brands. Helping brands leverage the full capabilities of the modern web (digital support, private labels etc.), Roshin and his team creates powerful marketing experiences for his clients. Get in touch today and see where he can help you.